Creativity has been the common thread throughout my life, shaping how I think, problem-solve, and collaborate. From my early years immersed in theater to my career in design and technology, I’ve always been drawn to the intersection of ideas, people, and systems.
My professional journey began in theater, where I explored performance, directing, writing, and stage design. However, my transition into technology was sparked by a pivotal experience while traveling in New York, where I encountered an interactive digital installation at the Whitney Museum called "Listening Post." This moment reshaped my perspective, revealing the immense potential of technology as a creative medium.
Since then, I’ve worked across industries, blending technical knowledge with creative problem-solving to develop products and experiences that resonate with users. My career has taken me from e-commerce to pharmaceuticals, and from training applications to AI-driven feedback systems, each step reinforcing my passion for designing systems that empower people.
At the core of my work is a commitment to design as a problem-solving tool. My early career revolved around creating structured, scalable solutions that brought clarity to complex challenges. One of my first major projects involved developing a dynamic CMS to populate print catalogs, streamlining the production of large-scale print materials through automated data management. This ability to structure content and create tools that enhanced efficiency laid the foundation for my future in UX and product design.
Later, I took on projects that merged creativity with emerging technology. One notable project was an interactive training experience that transformed learning into an immersive adventure. The experience combined rich animations, storytelling, and interactive leaderboards to engage users in a way that traditional training materials could not. Similarly, another project used a dynamic world map and interactive quizzes to create a pre-event engagement tool that set the stage for national training and development programs.
I thrive in the space where creative vision meets structured execution, ensuring that design is not just aesthetically compelling but functionally transformative.
One of the most rewarding aspects of my work has been leading cross-functional teams to execute ambitious projects. I believe that great design happens when diverse perspectives come together, and I’ve built my career on fostering strong partnerships between designers, engineers, and business stakeholders.
For example, while working on a product launch involving hardware and software integration, I was responsible for bridging communication gaps across global teams. Facing significant quality control issues with a manufacturer overseas, I made the decision to travel on short notice, working directly with the production team to diagnose and resolve key technical challenges. By establishing a structured testing framework and negotiating financial terms in person, I was able to ensure a successful product launch and secure enterprise-level adoption.
Similarly, for a large-scale international event, I coordinated between remote and on-site teams to implement real-time interactive features under extreme time constraints. By integrating beacon technology and a live photo-sharing system, we created an experience that felt seamless for thousands of attendees while managing a highly complex technical backend.
Beyond technical execution, I have worked closely with tech founders, Fortune 100 executives, and performance coaches to help bring their visions to life. Whether refining an early-stage product idea, building enterprise-level training solutions, or crafting engagement strategies for high-performance teams, I excel at translating ambitious concepts into structured, actionable solutions.
My approach to UX design centers on creating intuitive, user-centered systems that enhance engagement and efficiency. I specialize in developing design systems that bring consistency to digital products, ensuring that every interaction is both seamless and scalable.
One of my most significant UX projects was the development of a component library for a next-generation platform. Balancing flexibility with structure, I worked closely with developers, stakeholders, and end users to design a front-end framework that allowed for deep customization while maintaining usability. By leveraging Figma for iterative prototyping and Storybook for component standardization, we streamlined development workflows and ensured a cohesive user experience across implementations.
Another key UX initiative was an immersive training platform designed to address high turnover rates in sales teams. The system went beyond traditional training by fostering an interactive community, featuring a social feed, gamification elements, and real-time coaching tools. The platform became an essential support system, later expanding into multiple iterations based on its success.
Beyond UX, I have extensive experience in product strategy and execution, particularly in bringing innovative ideas to market. My work spans everything from AI-driven employee feedback systems to low-code development platforms, always with a focus on aligning user needs with business objectives
For example, I was a key driver behind a low-code development tool aimed at empowering non-technical users to create custom applications. By conducting deep market research, developing interactive prototypes, and engaging with pilot customers, I helped shape a product that resonated with executives, educators, and developers alike.
Most recently, I’ve been leading the development of an AI-powered feedback platform designed to capture and analyze employee insights in real time. Rather than relying on rigid reporting structures, this system enables natural, voice-based interactions that surface actionable intelligence for leadership. The goal is not just to collect data but to complete the feedback loop—ensuring employees feel heard and that their input directly informs decision-making.
Whether working on large-scale enterprise solutions or experimental new products, I bring a strategic, user-focused approach to product design, ensuring that innovation is always tied to real-world impact.
At my core, I am driven by the belief that great design has the power to transform how people work, learn, and interact. My experience across industries has shown me that the most impactful solutions arise when creativity and strategy align, enabling teams to build products that are not only functional but also meaningful. I am always looking for new opportunities to bring creativity to the process of building products—finding innovative ways to solve problems, enhance user experiences, and push the boundaries of what technology can achieve.
